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About Gym Insight

Gym Insight is intuitive to learn, easy to use, and focused on the profitability of your business. It was created out of simple frustration for the products that existed at the time. Every one of them seeming to have been cobbled together to solve the problem of billing. But we wanted more than just a computer program to bill members for us – we wanted a solution! Gym Insight isn't just a bullet point list of features, it's a framework for membership organizations that solves the real problems you face every single day.
Created by a gym owner for gym owners
Created to focus on sales and revenue generation
Created by an experienced computer engineer
Created to let you focus on running your business
Created to promote profitability
Created to make sales effortless

Meet Our Sales Team

A man with a blue shirt and a black dog laying on a couch.
Head of Sales

Anthony Pasquale

The longest-serving employee at Gym Insight since 2008, Anthony is known for his passion for helping gym owners thrive. Originally from New York, Anthony moved to Las Vegas at 21, working in sales at car dealerships before transitioning to managing gyms, where he met Gym Insight President Lawrence Fagan. This meeting sparked a collaboration that revolutionized gym management software.

Far from being a typical software salesman, Anthony offers invaluable guidance to help gym owners succeed at every stage of ownership, providing services such as gym audits to promote club growth. Outside of work, he enjoys spending time with family, DIY projects, flying drones, and working out.
Sales Manager

Natalia Schulte

Natalia's lifelong love of fitness is apparent from her 15 years of experience as a Pilates instructor and personal trainer, holding a Balanced Body comprehensive certification, NASM CPT, and many other fitness certifications. Her specializations included post rehabilitation, active aging, and pre-and post-natal clients. She is still teaching Pilates in her hometown of Las Vegas. Having experienced the fitness and recovery benefits firsthand she will always be passionate about helping others experience a better quality of life through movement. Natalia's background also includes banking, technology sales, luxury hotel management, and Pilates studio management.

With the Gym Insight team since 2022, she loves helping gym owners streamline their operations and become more profitable while doing so. She also sings and has played multiple instruments throughout her life, but her main priority is her 3 beautiful children who are enthusiastic about fitness like their mom.
A woman in a pink tank top doing a handstand.
Sales Executive

Angela Jackson

Angela has over 10 years of experience in sales and customer service across various sectors, including banking, education, and software. As a cum laude graduate of Liberty University Bible College, she approaches every interaction with a strong set of values and a disciplined mindset. Since joining the company in early 2025, Angela has rapidly advanced from a support role to a key member of the sales team. Angela is particularly passionate about supporting small business owners and believes that true success is measured by the positive outcomes they achieve, rather than merely the contracts they secure.

Outside of work, Angela is a dedicated wife and mother who homeschools her children and develops curriculum for their cooperative group, all while balancing a full-time job. After welcoming her last child, she successfully lost over 100 pounds through natural methods, which ignited her enduring interest in health, fitness, and personal growth. Her personal interests include working out, spending quality time with her family, practicing firearm safety and training, engaging in arts and crafts, and enjoying camping trips. Angela's commitment to preparation and results makes her an invaluable asset. She possesses a near-military level of discipline about personal and professional success.

Company Timeline

The Beginning

Lawrence Fagan builds an internal software program to streamline management of his five gyms. Names the gym management software “Insight.” Designs industry’s first correctly working door controller.

2007
2008

It's Official!

Gym Insight LLC founded in Las Vegas Nevada.

First Customer

Gym Insight Logo introduced

First install of Insight into a health club. Gym grew from 300 members to more than 1,200 members within a year.

2010
2011

Expanding Out

Select team of private gym owners begin beta-testing software.

The Basics

Official Gym Insight blog launched.

Location Dashboard goes live.

24/7 door system available.

Insight software now allows users to:

  • Visualize sales and membership data
  • Track/view commission sheets/reference reports for accounting payroll
  • Log personal training sessions
  • Track key metrics on dashboards
2012
2013

Fully Functional

Insight V1 design provides a seamless platform for member management, billing, access, sales and payroll.

Sales Guru® V1 offers gym owners a painless one-minute sign-up process for new members.

Multi-club support simplifies switching between locations.

Gym Insight breaks the 1,000-client barrier.

Enters the Canadian gym market.

Steady Growth

Integrates MailChimp into Insight platform.

Launches Automated Account Management services:

  • Credit card processing enhancements
  • Handle collections
  • Notify members of payment delinquencies

Calendar feature released.

Gym Insight grows to serve more than 2,000 fitness businesses.

2014
2016

New Sales Tools

Sales Guru V2 available on mobile/tablet.

Less Paper!

Insight Member Management grows functionality. Now includes:

  • Paperless contracts and digital signatures
  • Membership class reservations
  • Website calendar widgets
  • Automated task feature — eliminates yellow sticky notes!
2017
2020

Member Portal

Member’s App launched as a web-based version.

Mobile Phone Access

Unveiled Digital Keytags, a QR-encoded digital credential for secure door access.

2022
2023

First Class App

Member’s App available as a free, app store app, providing door access, messaging, reservations, and member history.

Gym Owner’s Newsletter debuts

Industry Best Access System

Introduces flat monthly payment plans with Price Lock Guarantee

Announces Recurring Scheduled Payments — perfect for automating payments by personal training clients and for club services.

Significant Insight Access upgrade — now runs in the background and during computer updates

Force Unlock and Remote Control available for mobile devices

2024
A man wearing sunglasses and a pink shirt.
Just because your business is small doesn't mean your profits should be.
~CEO Lawrence Fagan